I was going through some of the best TV commercials India has produced and then, I thought of taking note of the best jingles that have won the hearts of millions:
Tan ki shakti, mann ki shakti…Bournvita
Nope, boost wasn’t the secret of my energy; it was Bournvita and the credit goes to this very catchy jingle. Even the latest ‘epang, opang, jhapang’ is quite popular.
Tandurusti ki raksha karta hai Lifebuoy
Yes, the red coloured brick with a strong smell was (and continues to be) one of the highest selling soaps in India. Do not remember any other soap that became popular owing to its jingle.
Buland bharat ki buland tasveer…Hamara bajaj
It’s not only about the song but also the product with which you were so attached some years ago. Remember those scooters which had to be tilted on one side? The song rings a note of patriotism (I don’t know why, but it does.) One of the finest jingles produced till date.
Kurram kurram…Lijjat papad
People dressed in rabbit costumes and a bunch of people dancing in a garden made for a really funny campaign for Lijjat papad. Nonetheless, the kurram kurram was the perfect use of onomatopoeia for these crispy papads. I also distinctly remember the little rabbit that would pop up in the end!
Jab ghar ki ronak badhani ho – Nerolac paints
Simple lyrics and a lovely tune – a perfect combination that caught one’s attention, especially during Diwali.
Zandu balm…zandu balm
Some jingles may not be great but the fact that you remember them till date – just like some stupid nursery rhymes – make them worth mentioning. Zandu balm jingle falls under that category.
Nirma…nirma...nirma detergent tikiya
Think of great jingles and you’re sure to mention this one. Over the years, the Nirma ads have changed but they still use the same jingle.
No lyrics here but Mozart’s soulful symphony mesmerizes the audience till date. The moment you hear it you know its Titan. That’s what they call ‘excellent recall value’ in advertising.
Maggi maggi maggi
Had it as a kid, have it even now – it’s the ultimate quick-dish. However, I’ve never managed to prepare it in 2 minutes.
Mera gaanv – Amul dairy
Ok, some may not recognize this one. Probably it was aired more in Gujarat. Smita Patil and shots from the movie ‘Manthan’ talk about women-empowerment and how Amul dairy has brought in a revolution. It has the feel of a navratri song, though the lyrics are in Hindi.
These were some jingles from the bygone era. As for the new ones, probably I’ll publish another post :)