Artistic Expressions

And i thought candle light dinners were supposed to be romantic! :)

I wonder what the visualiser must have thought of when he selected this particular font for 'candle light dinner.' Let me guess - Is he afraid of the dark? Did he watch a horror movie before making this layout? Or did he simply remember the first time he went out for a candle light dinner with his girlfriend, which turned out to be a horrifying experience?

Whatever be the reason, the point is the right font makes all the difference!

We the Bloggers

Last Sunday, on ‘We the People’ (NDTV) the topic of debate was – Should blogs be regulated? My immediate reaction was - What sort of question is that?! Despite the absolutely senseless topic, I dutifully watched the entire debate - thought it was my responsibility as a blogger to do so :P

On the panel were people behind some popular blogs:

Compulsive Confessor
Emancipation of the Eve
Sour Apple Martini

To my surprise, the debate was highly disappointing. I thought it was meant to take blogging seriously. On the contrary, it displayed a very shallow understanding about this whole new means of expression. Add to it the many digressions it succumbed to only to return to the topic towards the end of the show.

Imagine this: Barkha Dutt reads some shocking lines from a post where the blogger talks about his sexual orientation and returns to him to ask ‘Do your parents read your blog?’ Excuse me? Is it some kind of exercise where your parents’ permission is mandatory?

The show was full of contradictions and superficial knowledge about blogs. A teenager proudly announced that he considered it to be a cheap stunt and his classmates had started blogging to get famous overnight! Sigh. He still hasn’t seen anything beyond Orkut.

Thankfully, towards the end the segment on the good and bad about blogs managed to pull out some decent threads. Again, nothing new was spelt out but it encouraged some discussion. Mr. Jagdish, a journalist who maintains a Hindi blog asserted that blogging has revived a new way of writing. Now you don’t have to wait for a newspaper or a publisher to print your stories. Add to it the instant responses! (I told you, nothing new!)

Barkha’s personal experience of an anonymous post holding her responsible for the death of 4 soldiers during the Kargil war led her to believe that though blogs offer freedom and eloquence, they lack accountability. This, in turn raised a question (which apparently was the original topic of the debate) “should blogs be subjected to some level of regulation?”

Towards the end of the show I felt it was a complete waste of time. I wish the NDTV team had done some decent research to know that not all blogs are ‘personal blogs’. Comments like they are a threat to the ‘indian culture’ and a mere way to get ‘cheap thrills’; picking up writers of only personal blogs as panelists; Barkha's superficial knowledge about the subject and the dearth of audience participation marred an otherwise potent topic of discussion. Nothing new was articulated, no conclusions were made. It was an utter disappointment, except for the fact that it became this post’s raison d’etre.

Ad-dicted – The best ads of 2007

From typical saas-bahu soaps to typical reality shows - television programming is getting more and more stereo‘typical’…

Little wonder, there are only 2 things I watch with full devotion on TV – the amazing shows on Travel and Living and advertisements.

2007 I believe has been one of the good years for ad agencies owing to some major changes in marketing strategies, mergers and launch of some great brands. The following are some of my favourite ads that were showcased in 2007:

(Follow the link to watch the ad)

Happydent – Hats off to Prasoon Joshi – the man behind the 100 watts smile. What does he eat? I mean, who would have thought of such huge sets, never-seen-before idea and a crazy execution for a mere chewing gum? Little wonder, all the ad functions went gaga over this ad. It surely deserved it.

Bingo – Bingo marked a new trend in advertising – something that we’d never seen before. A clip which started as a tele-shopping ad for glad bangles gets weirdly associated to Bingo’s combination of mad angles! Stupid? Creative? Whatever people say, the fact is that you remember the ad because of its craziness. No confusion, great combination indeed.

Airtel – The brand moves from its “express yourself” tagline and goes deeper with a new thought, ‘Barriers break when people talk’. The original idea was to set the ad at the Wagah Border, and get Indian and Pakistani soldiers to start a football game together. But later, it was changed to make the appeal much more universal. The result – Airtel breaks the clutter and once again becomes one of the most recalled brands.

Vodafone– Hutch becomes Vodafone and the ads just get better. No dialogues, just some background music, great performances and gripping visuals. You’d leave anything aside to watch these ads one more time. I especially love the elevator ad where the poor chap waits the entire day to meet his soulmate and finally meets her. The song ‘take me away’ was especially made for the ad! Loved it.

Lee- This one’s Lee’s first television ad in India and what a success! Denims get a sensuous look and the song ‘I want to touch you’ does the magic. This one was made by a 6 month old ad agency from Bangalore called ‘Happy’ and here too the song was especially made for this ad.

Madhya Pradesh Tourism –Jheel dekho, taad dekho, sher ki dahaad dekho, aankhein neeche neeche dekho, aankhein phaad phaad dekho...
I wish I make something as lovely as this someday. The addictive music, the perfectly rhyming list of sentences, the tamasha treatment – you are sure to enjoy this ad everytime you watch it.

I’m sure there are many more ads but these are the ones that come to my mind instantly. While the world cribs about increased airtime to ads, I would say they are probably the only creative spots we are left with on Indian television today. And I strongly believe there should be a channel completely dedicated to ads so that soaps and reality shows do not spoil the fun of appreciating creativity at its best. What say :)

5 taare to Taare Zameen Par

2 days back I watched TZP. I must admit, it’s after a long long time that a movie made me cry. After all the gyaan regarding video-production in DCS, I started looking at cinema from a very cynical point of view. So everytime I watched a movie, I would scrutinize it to the core and comment on it left right and centre. The result, I would never enjoy the movie. And this left me cinematically malnourished. Thankfully, this movie came forth as a saviour.

The subject itself is so strong that you happily overlook the minor flaws here and there. It’s a simple story beautifully captured and complete with brilliant performances. There is an instant connect with the character of Ishaan (Darsheel) – the dyslexic child burdened with the expectations of his parents and teachers alike. At some point in time, everyone has been misunderstood in his/her childhood. And this story is just about that – the vulnerable state of a child when people dearest to him are not ready to understand his state.

Where did we ever get the crazy idea that in order to make children do better, first we have to make them feel worse? Aamir Khan’s role as the art teacher Nikumbh compels us to reflect on parent’s behaviour towards children who are forced to join the rat-race; parents who are not ready to understand that ‘every child is special.’ His concern for Ishaan looks genuine, his fear for Ishaan’s future wants us to get up and help him too. The unspoken words between Nikumbh and Ishaan; the depressed look on Ishaan’s face; Nikumbh’s moist eyes – there are so many instances where you feel a gulp in your throat.

Add to it Prasoon Joshi’s beautiful lyrics; Shankar-Ehsaan-Loy’s unfailing music; lovely animations that take us into Ishaan’s mind; some unusually great performances by many debutants and the documentary shots of children shown during the credits. The year couldn’t have ended better!

CNN-IBN: Taare Zameen Par, directed by Aamir Khan and written by Amole Gupte, is the one film you have to watch, even if you haven't watched anything else this year because it's a film with a big heart, an important message, but mostly because it's a film that could change your life.

My long lost handwriting

Few days back I appeared for an exam – a written exam! Yeah, the exclamation mark ‘cos it’s not everyday that I write 20+ foolscap pages. There were 4 exams in all – 2 on each day. The first paper I sat down to WRITE gave some good exercise to my fingers. The first paragraph took quite some effort and had different handwriting on every line. Thankfully, I continued with the best sample of the lot.

Everytime I released the static position in which one holds the pen, there was a slight crackling sound in my fingers. It took some effort and some pain in the knuckles to get back to the pen-holding position once again. Three hours and 20+ written pages later I realized what a humungous task writing has become. I don’t remember the last time I wrote a long letter. I haven’t opened my diary since last 10 months! Scrawling my illegible signature; underling sentences in a book; scribbling some lines here are there – these are the only things I remember doing with a pen nowadays. We are so used to keying in data that we’ve even forgotten how our handwriting looks like!

I mean, think about it – aren’t we losing a quintessential part of our identity? Everyone keys in the same-looking characters on the screen. So what happens to a whole stream called handwriting analysis? When you read someone’s hand-written letters, you can actually see that person’s face superimposed on that letter (ya, 70’s film type). Your sweat can drip on a note; your perfume can be absorbed by the fibres of the paper…Can you feel the same when you read a mail?

Mails, chats, sms – communication is becoming shorter and quicker. In the process, writing is becoming an archaic form of communication. The ability to communicate without editing is being lost. I mean, when was the last time you typed even one complete paragraph without pressing the backspace key?

Typing is faster while writing is slow. No wonder I have lost patience for creating a text at a speed slower than I think. At the same time, I love to write and I don’t want my writing skills to decay. I want to continue to write, to pour my feelings on a piece of paper and then read it after years and wonder if it was my tear drop that caused a smudge on that paper…

Death of a different kind…

The blogosphere seems like one vast ocean of knowledge, inspiration, creativity, questions, musings, thoughts, fancies, cribs, scattered emotions, non-sense – every single thing that defines us. At times I’m happy to see that such a thing actually exists and at times I’m simply awed by this unbelievably never-ending process of dissemination!

One of the best parts about blogs is that you are sure to find an expression to some of your deepest thoughts which you could never put into words. I came across this post on Atul’s blog. It’s something that I have been thinking about since long but could never spell out so neatly…

...blogs, like memories, don't die. Or something to that effect. And I believe so. People delete blogs, they stop writing at their blogs, yet blogs themselves don't die. They may be pushed back in the darkest deepest recesses of an inaccessible server somewhere, but they don’t die. At worst, they don't grow - they stagnate for want of nutrition.

Blogs don’t die. Bloggers do. They die two kinds of death, one of which is certain.

Jitega Gujarat?

The big debate about Gujarat continues on all news channels. Ghosts of Godhra and Sohrabuddin haunt back, taking up most of the air-space and the crowd once again gets divided into extremes – to be or not to be (with Modi). While Mr. Bandukwalla said that its time to forget 2002 and move ahead, there are people who think that Modi needs to be hanged for all the blood and gore that shredded the moral fibre of the state.

I switch off the television and am lost in deep thought. This is for the 1st time I’ll be voting. It’s quite a responsibility. On one hand we have a Modi who has changed the face of Gujarat, made it the land of investments and convinced people that we live in a ‘Vibrant Gujarat’. On the other, he’s the mass-murderer – the modern day Nero who set the state on fire and gleefully watched it from a safe distance. So while people do not stop praising him for making Gujarat one of the most progressive states of India, the same people abhor him when they watch the sting operations with men describing the details of the Gujarat genocide. And now that it’s time to take a stand – Modi or no Modi - people are struggling under the burden of choice.

My question is - Can the Modi of 2002 be separated from the Modi of 2007? Is it really possible to forget (if not forgive) everything and move towards a better future? Is it possible not to think about ethics but only about economics? Can there be a middle path? Can progress and justice co-exist in Gujarat once again?

The dichotomies boggle me and I fear the consequences.

To be or not to be (with Modi) is the question my Lord.

Your favourite restaurant can help you improve your blog!

My 1st post on blogging got a pretty decent response. I had written it when I was still new to the blogosphere. Now, having spent a considerable amount of time reading hundreds of blogs and being significantly regular with my posts, I am trying to interrogate what factors make or break a blog.

This analogy struck me while having dinner in one of my favourite restaurants last Sunday. I have been to this place umpteen number of times but on this particular visit I consciously thought - what is it that brings me back to this place? Alright… let’s put it this way – why would you go to a particular restaurant?

a) the food is really good
b) you like the ambience
c) the service is flawless
d) it sets a standard

Ditto applies to a good blog!!!

a) Excellent food: Everyone’s in search of good food for thought. Good writing and good topics are definitely the first things that draw readers to your blog. Like a specialized v/s multi-cuisine restaurant, you too can find your forte. You could either maintain a blog that projects you as a pro in a specific subject (media, photography,etc.) or offer the world on your plate. However, do not forget to lay emphasis on the presentation. Well-garnished food not only looks good but also tastes better. Quotes, pictures, etc can give a complete facelift to your posts.

b) Ambience: Many people seem to underestimate this but the fact remains that the look of the blog matters. It doesn’t mean that your template should be fancy or extremely stylized; it should be visually appealing and ‘clean’. Personally speaking, a blog with thousands of links on either side puts me off and leaves me hunting for the actual post.

You love to go in a restaurant where you feel most comfortable. Similarly, the reader should be comfortable when he/she visits your blog. They should be able to concentrate on the substance of your blog. I’ve come across some blogs where a heavy backdrop moves with the cursor. It’s very irritating and I end up with a headache :P

c) Service: Ask yourself - is there any way my readers benefit from my blog? If yes, they are sure to visit your blog time and again. ‘Benefit’ here has no one definition – you may be a pro in some field helping them with information or you could be engaging them in a dialogue/debate that helps them look at the finer nuances of life.

d) Set a standard - Inconsistency can become a big hurdle. When you go to a restaurant, you know what to expect from that place; the same applies to your blog. It’s important to maintain a standard. People visiting your blog should not be disappointed. Do some homework – find out which posts are most popular; what is it that your readers appreciate on your blog. Accordingly, try to improve; experiment a bit if need be!

They say, if you pour your love in food, it is sure to taste better. So no matter what you write, if it’s from the heart it will definitely be appreciated :)

If you have any suggestions, do share!

Isn’t it?

Fair, wheatish, dark - In the marriage market, women are reduced to a shade card.

Om Shanti Om - The Review

Well, there are three types of cinema goers:

1. Those who consider cinema as a work of art, have some cinematic sense and look for an aesthetic appeal.

2. Those who consider cinema as a product and look for a complete paisa-vasool experience.

3. Those who watch anything and everything.

Well, OSO – arguably the biggest film of 2007 – is a treat for everyone. I must confess at the very beginning of this post that by no means am I an SRK fan. However, he is the plastic beauty (tweaking the phrase) from Bollywood that can mould himself into characters from a fun loving college student in most of his movies to the legendary Ashoka to the socially responsible NRI in Swades. So whether you like him or not, he’s definitely worth a watch for the sheer fact that he is the King of Bollywood.

Spoofs have always been a favourite with the Indian audience. And when an entire movie rests on Bollywood’s attempt to laugh at itself (including SRK), it is sure to catch many eyeballs. Farah Khan leaves no stone unturned and gives the audience just what they love the most – a riot of film stars, larger-than-life sets, good music, hot babes and babas (how can you forget the six packs?!) and the eternal happy ending.

The film churns out a potpourri of tried and tested success formulae, carefully handpicked from many films. Like any super-duper hit movie, OSO has everything – emotions, drama (way too much), suspense, horror (oh yes!) and action. And all of this spiced up with a dash of nostalgia – the 70’s look. Especially the song, ‘Main Agar Kahoon’ is a visual treat - the blue-tinted night, the moving scenery against the car, the full moon rising in the background forming lovely silhouettes…Farah almost romanticizes the bygone era and leaves you wanting for more. But then comes the kahani mein twist. The hero must die to come back in another era with more drama. And this is achieved by not attributing any hero-like qualities to the character. So unlike the matrix stunts of Main Hoon Na, you have Om, the superman doing ‘Udibaba’!

As for the performances, SRK doesn’t have to try too hard to fit into the 70’S melodramatic role – overacting comes naturally to him. Deepika looks ravishing and Shreyas is adorable. As for Kiron Kher – she could have replaced Madhubala in Mughal-E-Azam ;). Towards the end, the real heroes of the movie – all the crew members - are honoured on the red carpet in patent Farah style.

Overall, OSO is to be seen not so much for the stardom but for the sheer amount of hard work that has gone into making a visually appealing film.

My Favourite Jingles :)

I was going through some of the best TV commercials India has produced and then, I thought of taking note of the best jingles that have won the hearts of millions:

Tan ki shakti, mann ki shakti…Bournvita
Nope, boost wasn’t the secret of my energy; it was Bournvita and the credit goes to this very catchy jingle. Even the latest ‘epang, opang, jhapang’ is quite popular.

Tandurusti ki raksha karta hai Lifebuoy
Yes, the red coloured brick with a strong smell was (and continues to be) one of the highest selling soaps in India. Do not remember any other soap that became popular owing to its jingle.

Buland bharat ki buland tasveer…Hamara bajaj
It’s not only about the song but also the product with which you were so attached some years ago. Remember those scooters which had to be tilted on one side? The song rings a note of patriotism (I don’t know why, but it does.) One of the finest jingles produced till date.

Kurram kurram…Lijjat papad
People dressed in rabbit costumes and a bunch of people dancing in a garden made for a really funny campaign for Lijjat papad. Nonetheless, the kurram kurram was the perfect use of onomatopoeia for these crispy papads. I also distinctly remember the little rabbit that would pop up in the end!

Jab ghar ki ronak badhani ho – Nerolac paints
Simple lyrics and a lovely tune – a perfect combination that caught one’s attention, especially during Diwali.

Zandu balm…zandu balm
Some jingles may not be great but the fact that you remember them till date – just like some stupid nursery rhymes – make them worth mentioning. Zandu balm jingle falls under that category.

Nirma…nirma...nirma detergent tikiya
Think of great jingles and you’re sure to mention this one. Over the years, the Nirma ads have changed but they still use the same jingle.

Titan
No lyrics here but Mozart’s soulful symphony mesmerizes the audience till date. The moment you hear it you know its Titan. That’s what they call ‘excellent recall value’ in advertising.

Maggi maggi maggi
Had it as a kid, have it even now – it’s the ultimate quick-dish. However, I’ve never managed to prepare it in 2 minutes.

Mera gaanv – Amul dairy
Ok, some may not recognize this one. Probably it was aired more in Gujarat. Smita Patil and shots from the movie ‘Manthan’ talk about women-empowerment and how Amul dairy has brought in a revolution. It has the feel of a navratri song, though the lyrics are in Hindi.

These were some jingles from the bygone era. As for the new ones, probably I’ll publish another post :)

Chak De India!!!

24th September 2007 - India wins the world championship after 24 years! Call it number game or the spirit of the men in blue led by our true Indian Idol- Mr. Dhoni, the match that shall remain as one of the most glorious victories of the Indian Cricket team in years to come!! Congratulations team India :)

Ratatouille - The movie review

Ratatouille may seem like a simple story of a rat named Remy who wants to become a chef, but it goes much beyond than that. It's a story that reinstates the idea that nothing is impossible to achieve. People will always ridicule you and let you down, they'll tell you time and again that you are not made for a particular task, but that shouldn’t come in your way of realizing your dreams. There may be 'ego' clashes too (ego is a food-critic in the movie), but if you have the passion and the determination, nobody can stop you from achieving what you want. It does a Jonathan Livingstone Seagull and re-establishes the notion - Believe in yourself!

My favourites from the movie:

The art of cooking

Food is like music. Each thing has its own taste, just like the different sounds. But when they come together, they create a symphony of sorts. There are immense possibilities and all you need to do is close your eyes and imagine what magic can be created when these things merge. In that sense, every cook is an artist who's culinary skill strikes a chord.

Gustauve

Gustauve, the famous chef from Paris and Remy's mentor believes "Anyone can be a cook." It's a thought that comes across time and again in the movie, only to reinforce the idea that everyone in the world has the potential to achieve something great. You just need to realize it.

Ego

Ego, the cynical food-critic says some really beautiful lines towards the end, which are from his last article in the paper. He talks about the job of a critic - a person who simply needs to pass a word on the hardwork of someone else. Over the years, the critic may grow accustomed to his power, may become 'ego'istic, but then comes a time where he realizes his mistake.

It's a must-watch for everyone! So go ahead, have a laugh, enlighten yourself and return to comment on this post :)

What stops us from blogging?

The following reasons are based solely on my observation and interpretation. You are free to add some more:

a) Fear. This is perhaps the most common and biggest problem. Blogs being public diaries give you an online face-value. You don't want to end up writing something rubbish. You also have the fear that perhaps your language is not fit enough to be 'published' online or not as good as your creative friends'. I would say - chill. There is only one way to overcome this fear - write, write some more and keep writing to flex those writer's muscles or else they will soon become inactive.

b) Too many ideas at one time. This is another problem with many people, including me :) . I always start with one idea but can never concentrate on it. As a result I have many unfinished works. Finally, I have realized that there is no harm in it but it shouldn't distract you to such a great extent that you do not write anything at all!

c) The perfect blend. You always want to write something which has a perfect flow - a good beginning, middle and an end. But when you sit to write, you cannot write accordingly. It's always that the writer in you clashes with the editor in you. I would suggest - let the creative juices flow. Then put on the editor's hat and give it the final touch.

d) Time. Yes, it’s one of other big reasons which we always produce when someone asks us, 'Hey, haven't seen you update your blog lately?'. I know we all have prior commitments and loads of peripheral work which requires all our attention. But it doesn’t take hours to write something, isn't it? So just log on, write something- one or two lines of how your day has been, some random thoughts, song of the day, some lyrics that kept haunting you, etc etc. These little things will help you stay in the groove.

e) Motivation. Whatever you do, you look for some kind of motivation. In case of blogs, it's the reader's comments. When you see those comments, you know someone out there is reading your blog and hence are motivated to post something more and also experiment a bit with your topics, your language. Comments help you grow as a blogger, which is something not possible with your personal diaries. So, if you read something which is good or wherein you could add something, always leave a comment. Not only does it help you in networking, but it also motivates the other person.

Like I said before, these are solely based on some talks with friends and observation. So, I many or may not be right. The reason I state the ways we can overcome this block is because I think everyone has a story to tell and blogs are a fantastic way to share them. So, keep blogging and hope to see your updated blog soon :)

Who wants to be a Millionaire??

My prophecy has come true! FILMY entertainment channel is actually launching a talent hunt show called "Bathroom Singer"! (Thanks Ritu for the breaking news!) For people who have come in late : http://bhumikaa.blogspot.com/2007/06/on-bathroom-singing.html .The tagline of the show says "Jismein jitna zyaada jhaag hoga woh jeetega". Just incase people have any confusion, they have clearly stated that here 'jhaag' refers to the "entertainment quotient". http://www.indiantelevision.com/headlines/y2k7/july/july21.php

I simply cannot imagine how will they choose the participants. I have all sorts of ideas which I'd rather not mention here ;). And as far as the audience goes, imagine a participant's mother saying "Isse bachpan se hi gaane ka bahut shauk tha. Jabhi bathroom mein jaati thi, zor zor se gaati thi. Padosi bhi pareshan ho jaate the! Lekin mujhe pata tha ki iske talent to ek din zaroor mauka milega aur aaj yeh 'bathroom singer' ke floor, sorry, manch par aa pahunchi hai!"

The weirdness of this venture doesn’t end here. The prize money is an unbelievable Rs. 2.5 million, higher than all the singing talent hunt shows so far!! So who wants to be a millionaire?? I'm sure there are many takers here.

I feel like KKKKilling them!

God, how can someone even stand them - yes, I'm talking about the much detested K serials. A few days ago I did sit through one of those stupid programs. Feels like I went through some kind of agnipariKsha…but people, I survived! I was helpless - had fever and a severe headache and was lying on the sofa in the room. My mother entered the room realizing that it's 9 and religiously switched on the television to watch Kasautii Zindagii Kay. (don’t know why the double 'i' and why the spelling 'kay' while it is pronounced as 'ki' ??)

Mother was relieved to find that she'd simply missed the recap. And guess what? Even I thought of watching the program, since there was nothing else to do…duh. But I wanted to know what is it about these serials that women simply cannot resist. So, I gathered all courage and sat through the torture for 30 minutes.

How, no I mean HOW idiotic can any program get?? Everyone seems to be staying in a raj-mahal; there is no concept of day and night - it always seems like day, thanks to the flat lighting; there is no concept of age - you look like 25 even when you have a daughter of that age?! And yes, the men apparently never go to office and the women are always decked-up in glittering saris and loaded with matching jewellery (the latter can be witnessed in any social gathering nowadays!). There is much more than this, but even listing it down gives me a headache.

But what really got on my nerves was the editing pattern. One nonsensical sentence by a character and the camera goes dhatang dhatang (back and forth disco style) on all the peripheral characters present in a room. While one face has the expression of omigod, the other simply says OH…MY…GAWD. At the end of the day, all of them give the same expression. But do not underestimate the editor. He has other ways of showing astonishment, anger, sorrow, etc. The camera goes whoosh ( left to right), then whoosh (right to left) and another whoosh (tilting from top to bottom). So it serves as some kind of a repeat telecast. If you missed it once, here we are showing it to you the second time. Oh, you missed it again? Never mind, we are here to go whoosh even the third time.
The more whooshes, the more dhatang dhatangs on various characters, the better the registration amongst audience- well, that's what the editors think.

Thankfully, there were more advertisements during the serial, which were far more entertaining than the program. At the end of those 30 minutes, my head started to ache even more severely (what else could you expect?). But I still cannot decide who is more dim-witted - the makers of the serial or the viewers...